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marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

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Install

armory install marketing-psychology --cli claude

writes the skill into.claude/skills/marketing-psychology/SKILL.mdListed as compatible

Configuration
# fetches the source and writes it to:
.claude/skills/marketing-psychology/SKILL.md

Needs the armory CLI · not on npm yet, build it from cli/ in the repository

What it is

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

When to use it

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

How to install / invoke

# Copy the skill into your .claude/skills/ directory
curl -sL https://raw.githubusercontent.com/davila7/claude-code-templates/main/cli-tool/components/skills/business-marketing/marketing-psychology/SKILL.md -o .claude/skills/marketing-psychology/SKILL.md

Notes

Extracted from davila7/claude-code-templates, marketing-psychology category.