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marketing-strategy-pmm

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

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Install

armory install marketing-strategy-pmm --cli claude

writes the skill into.claude/skills/marketing-strategy-pmm/SKILL.mdListed as compatible

Configuration
# fetches the source and writes it to:
.claude/skills/marketing-strategy-pmm/SKILL.md

Needs the armory CLI · not on npm yet, build it from cli/ in the repository

What it is

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

When to use it

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

How to install / invoke

# Copy the skill into your .claude/skills/ directory
curl -sL https://raw.githubusercontent.com/davila7/claude-code-templates/main/cli-tool/components/skills/business-marketing/marketing-strategy-pmm/SKILL.md -o .claude/skills/marketing-strategy-pmm/SKILL.md

Notes

Extracted from davila7/claude-code-templates, marketing-strategy-pmm category.